For most publishers, loyal audience on their owned/operated properties is the most valuable audience.
Good news: Antenna helps.
A 9-month A/B test showed that simply installing Antenna on a publisher's site led to:
- A 10% increase in visits/user/month
- A 7% increase in pageviews/session
For free. While giving the publisher new, meaningful data on what content is catching their audience's eye, and why -- because the audience thought it clever, funny, controversial, and so on.
Here's how the test worked: For nine months in 2015, across our entire network (at the time, around 15-20m monthly unique visitors), we simply turned off Antenna for 10% of the visitors. The A Group (the 90% of audience) saw that numbers lift, whether or not they interacted with Antenna at all. Just having it on the site provided the numbers lift, be it in local news, opinion content, celebrity gossip, and more.
If you need a mobile content engagement strategy, and like increasing visitor loyalty, give us a shout at firstname.lastname@example.org